According to OzWeb, 95% of Australian businesses are connected to the Internet. Over 91% of all larger businesses have a website, and although the report showed only 51% of small businesses have a website that number has risen significantly since the report was published in 2003. Within your category there could easily be thousands of websites competing for your customer's attention. Make no mistake; quality web copy does more for your website then flashy images or clever technology.
The best way to present information is through an editorial style of writing. The most important information needs to appear at the top of the page and all of the supporting information needs to appear below the fold - or below the first screen.
A professional web copywriter understands that readers surfing the web scan pages and rarely read every single word (if you have read every word, thus far, we are extremely chuffed). Because most people read web pages differently to printed pages the style of writing needs to be concise and adopt a point form style.
Web copy needs to be entertaining, and never include corporate jargon or repurposed offline content. This can be a novice's greatest challenge because it's natural to use what you already know - but how you sell offline is entirely different to selling online.
Compelling headlines can entice someone to read further (we've got you this far haven't we?) and poorly crafted headlines tend to send the reader packing in mere seconds. You don't need to be a professional to be a good writer. Writing is a skill and; like any skill, it requires practice to master. Each paragraph needs to generate ideas in the reader's mind. Most visitors to your website aren't going to buy anything the first time they visit. Find out more about web copy that sells.