Will Sales Copy Set The Right Tone For My Website?

Avoid Mistakes Create Copywriting That Sells.

Have you been turned off by what seems like overt sales copy? As a business owner you are right to be concerned about the reputation of your business and how certain kinds of sales copy might be construed. But there are many creative approaches you can take to sales copy and much can be learned from the tried and tested methods of direct sales techniques.

First Things First - You Need To Understand The Function Of Sales Copy

Sales copy is all about engaging the audience - action, moving people through a process. There are millions of websites competing for attention online, and thousands of those are direct competitors. A compelling promise or a statement that implies interesting information will be revealed keeps visitors on your website. The more time a visitor spends on the page the greater the ability to sell to them.

Here are the four steps that sales copy needs to move a reader through:

(1) Attention
Attention starts with SEM, the keywords and messages that bring people to your site. The next step is headlines. The headlines on your website must provoke interest. Good sales copy headlines ask a question (what if, are you tired of, do you want to), make a promise (how to, the secret of, top tips for) or command attention (breakthrough, save, guarantee, discover).

(2) Interest
Interest must be established in your introductory paragraphs. Expand on the promise of your headline. Use sales copy to speak directly to your reader in a language they understand about things that matter to them. And make it very clear what it is that you can offer, solve, fix, help with.

(3) Detail
Establish your authority. This is why those long sales copy pages have so many testimonials (still just about THE most powerful tool of persuasion). Detail also means you prove your worth. Provide technical, industrial and other useful information that your reader would not know and/or would have to research elsewhere. Video and audio are viable and powerful alternatives to text. How about a series of audio interviews with key industry experts? A six part video tutorial that people can watch on YouTube?

(4) Action
Action is the heart of sales copy. What do you want your visitor to do? You must provide easy to follow instructions, clickable buttons and several opportunities per page. With persuasive enough sales copy people will be ready to take an action. Your responsibility is to make that action clear, easy and safe. opt-in strategies are to your customer base and list building.

Use Emotional Words Instead Of Rational Words

Every business is unique. The internet has opened a new world of possibility when it comes to engaging customers and creating unique and powerful sales copy. Most people base their buying decisions based on an emotional need and not a rational decision.

If you are uncertain what will be the best fit for your business, please get in touch. Once you know your options you will be in a more secure position to make sales copy decision that will get the best possible results.