Do You Know How To Create An Online Marketing Strategy That Works?

This fundamental question drives every business website. Most business owners are divided into two camps, with a third group that stands head and shoulders above the crowd.

1. Those who believe having a website is the same thing as having an online marketing strategy (and so do nothing)
2. Those who get overwhelmed by internet overload and online marketing strategy choices (and so do nothing)
3. Those who match their business expertise with online marketing strategy expertise, research, implement, test, amend and with solid work and create choices become market leaders both online and offline.

Which camp would you like to be in?

If You're Reading This Page You're Probably Already In Group Three

So that's good news. You know that your online marketing strategy needs a little help. You know there are incredible ways your business can take advantage of the internet and the communication revolution the online world delivers. You are ready to put in the time required to understand this powerful marketing and business tool. You value your business enough to take your website seriously - not treat it like a school project or evil necessity.

Take A Look At These Four Stages Of Online Evolution

1. Nowhere

Many businesses have what we can a brochure or business card site. They have replicated online what they have in either of these two printed documents. They will never get found by someone searching for their product or service and most likely their site will struggle to convert into leads and sales.

2. Defend

This website has customer retention capabilities, helping to reduce churn. Your online marketing strategy holds steady. Learn to defend.

3. Nurture

How are we going to grow wallet share from existing clients, attract new prospects to our site? Your online marketing strategy nurtures clients and prospects in an active way. Learn to nurture.

4. Advance

What online business would put you out of business? Can you own that business? Is it possible to turn the business model in the category on its head and change it forever? You are in the business of changing the way your industry or category operates online. Learn how to advance.

Don't Despair If Your Attitude Is Advanced But Your Website Is Stuck At Nowhere

The only way to find out something doesn't work for your business is to try it. So if you have a website that's going Nowhere - congratulations, you've learned some incredibly valuable lessons and you are ready to move your business forward in the online marketing strategy evolution.

It is possible to have some elements of each stage in your online marketing strategy. By implementing a few key techniques and tools from Defend and Nurture you will immediately see improvements to your website's traffic and conversion.

Advanced - is pretty much the holy grail of online marketing strategy. It's not impossible to find. But neither is it for the faint-hearted. It is for those businesses that are ready to:

• Learn new knowledge
• Test that knowledge
• Apply the knowledge
• Boldly enter a competitive space online

Take an online walk through the three stages of online marketing strategy. Identify whether your current practise is at nowhere (woops! Get a move on!), defend (okay, now how serious are you?), nurture (good work, you're ready to ramp it up) or advance (throw the gauntlet and revolutionise your online space!).

iQuantum is serious about the DNA of online marketing. So if you are serious about your business performance and results both online and offline - let's talk.