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(1) What is online marketing?
Online marketing; also known as: i-marketing, web marketing, internet marketing, and eMarketing, consists of marketing products or services over the Internet, and the placement of media (ex. video, audio, images, etc.) along different stages of the customer engagement cycle.
(2) What is PPC?
PPC, acronym for Pay-Per-Click, an Internet advertising model used on websites and search engines in which advertisers pay their host each time their ad is clicked by someone.
(3) What is the difference between online and offline marketing?
Online is by far the cheapest, most accurately-quantifiable way to measure the impact of your marketing. It is also the most egalitarian media for business promotion and trade.
(4) What is email marketing?
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
(5) What are banner ads?
Web banner or banner ad, is constructed from an image or multimedia object often employing animation, sound or video intended to attract traffic to a web page or website by embedding the advertisement into a web page.
(6) What is customer engagement?
Customer engagement, sometimes abbreviated as 'CE', refers to the engagement of customers with one another, with a company or a brand. Customer engagement marketing places conversions into a long term, more strategic context.
(7) What are Adwords?
Adwords, is an advertising product developed by Google. It offers PPC (pay-per-click) advertising and site-targeted advertising for both text and banner ads.
(8) What is affiliate marketing?
Affiliate Marketing, is an application of crowd-sourcing which rewards affiliates (web sites, micro sites, blogs, etc.) for each visitor (or customer) to the principle web site due to the affiliate's marketing efforts.
(9) What is 'The Long Tail'?
'The Long Tail', is used to describe the niche strategy of businesses that sell a large number of unique units, each in relatively small quantities - effectively selling less for more.
(10) What is geographical targeting?
Geographical targeting, is a form of geomarketing whereby the method of determining the physical location of a website visitor receives specific content based on his or her location, such as country, region/state, city, metro code/zip code, organization, Internet Protocol (IP) address, ISP or other criteria.
(1) What is SEO?
SEO, acronym for Search Engine Optimisation, a process that aims to improve natural (unpaid) search engine results.
(2) What is SEM?
SEM, acronym for Search Engine Marketing, a form of Internet marketing that seeks to promote a website by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion.
(3) What is PageRank?
PageRank, is a scale of measuring created by Google for their link analysis algorithm. The value determines the importance of a page in order to display the most relevant search results.
(4) What is an 'Organic' search result?
Organic search results, are the unpaid results shown when a search is performed using a search engine, such as Google or Yahoo. They appear because of their relevance to the search terms vs. pay per click advertising which appears in separate columns and are the result of paid inclusion.
(5) What is web traffic?
Web traffic, refers to visitors of a particular website and the amount of data sent and received by those visitors.
