WEB MARKETING SCIENTISTS

The Importance of Good Business Writing

News Article Written By: iQuantum

Good writing skills are an essential part of running a successful business

Professionals who represent a business through well-written, precise communication can greatly influence its success in the competitive global environment where information sharing and customer service are vital.

An important example of where good business writing skills can have an impact is email. Email is an excellent method of communicating professionally because it is instantaneous and provides a written record, so details of communications can be referred to again with accuracy. On the other hand, the amount of professional email many people have to sort through each day is great. Good business writing skills allow a professional to consider the time constraints of intended recipients by making the point of the email brief, yet clear. If an email is badly written or grammatically incorrect, the author risks making a poor impression, or worse still, creating serious miscommunication.

These days, much of our communication is carried out via the written word, ranging from official business documents and professional use of email to social online 'chatting' and mobile text messaging. The gap between formal and informal language is also growing thanks to these social trends and it can be a point of difference that greatly affects professional communications.

For example, the use of abbreviations such as 'u' for 'you' or 'plz' for 'please', are common in instant communications between friends. However, this kind of informal language is not appropriate for professional correspondence as it assumes a certain relationship and knowledge. Good business writing means plain, clear and correct use of language that reflects an inclusive attitude, and limits the likelihood of miscommunication.

The internet has created opportunities for broader exposure through online communications, but it has also contributed to an environment where people are bombarded with masses of new information every day. Work places and broader communities in general are made up of people from different generations and backgrounds, so the use of jargon or slang can alienate large portions of an audience.

Websites and blogs are key elements in the communication efforts made by many modern businesses. A website or blog comprised of good business writing allows a business to communicate with its potential and existing customers, clients and employees in stages ranging from introduction to significant detail. If this public information is not presented with clarity and skill, a business will suffer.

For more information and tips on good business writing visit the Business Writing Blog at http://www.businesswritingblog.com/.

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