WEB MARKETING SCIENTISTS

The iQuantum Story

5 Years ago, Rob Lawson started a small marketing consultancy in Melbourne. With many years experience in sales and marketing, Rob began advising businesses on how to grow.

"It's not what you know, it's not who you know, but who knows you."

With this sales philosophy cold calling did not fit with Rob's marketing strategy. So he started Direct Marketing, Networking and developing a web site. This 'ugly' site proved to be the most successful of the first three initiatives. As the business grew to a serviced office and extra consultants where recruited, Rob and some of his team started to find web people with whom they could work with to get similar results with their web sites.

That is when we discovered an alarming neglect in the market place. Web developers from a computer science background knew databases. Web developers from a Graphic Design background knew how to make things look good. But neither knew how to get sites found, so we tried out the SEO firms with no success and great expense.

So we embarked on a long journey to the USA, to attend conferences and establish networks. Not everybody told us 100% of the story, but with trial and error and tenacity, we managed to work out what is going on with the internet and how to advise our clients to best present their businesses online.

Being good old fashioned marketers, wanting quality research to make decisions, we searched for tools, found some, had a couple developed to get greater insight accuracy and speed; added the human element and bingo! iQuantum was formed. The journey will never be over, we work in such an exciting space which is evolving at breakneck speed, it's important for us to have a strong emphasis on Research & Development. Something new pops up almost every week, is it a fad, is it a trend, will it give us or our clients an advantage, how does it really work? We try out stuff ourselves, we try out stuff for our clients since not all things can be done in the context of our business. We are always measuring to find out what impact it has.

iQuantum has a very customer centric culture, by delivering outstanding results for our clients we will be rewarded in many ways. Financially, emotionally (great new relationships with clients), we'll have fun, we'll attract the best people and we'll be able to contribute back to the community.

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