Over One Hundred Million Websites Populate The Internet. How Are You Helping People To Find Yours?

Many business owners look to increase web traffic by investing in a great looking website full of cutting-edge functionality and the hippest colour schemes, but this approach is akin to getting dressed-up for a party and waiting in your lounge-room day-in day-out hoping someone might randomly drop by and ask you out.

As much as good design and appropriate functionality are important elements to have in place for when your customers find your site, getting found online in the first place is about getting your marketing strategy right so you can increase web traffic and begin to leverage the true business potential of the internet.

The first thing to do if you're looking to increase web traffic is to understand what your online marketing options are, because of the many methods available some will be right for you and some won't.

For instance, while one of your aims should be to increase web traffic, bear in mind that not all traffic is good traffic, therefore not all keywords will be the right keywords for you. There's a science to determining how to target your market online. It's not enough to increase web traffic for its own sake, because often focusing on the volume of visits alone can be misleading.Read about Google Analytics.

A case in point involves a client who came to us to analyse their online position and strategically increase web traffic to their site. When we added the IP addresses of the staff computers to Google analytics, we found that most of the client's web traffic was coming from their 3000 + employees. Such heavy internal traffic can be a good thing, but in this case the organisation was under the false impression that their high web traffic was from external visitors and as such had geared their online marketing around distorted results.Read our Case Studies to learn more.

But how do you know what online marketing strategy is right for you?

The pages contained in this section will help you to begin determining which online marketing tools can best enable you to increase web traffic in a way that results in greater sales, leads, return on investment or whatever else you want from your website. You'll learn the difference between SEO and SEM, when and where to best use Pay Per Click (PPC), banner ads, video, email newsletters or social media to increase web traffic.

Simply familiarising yourself with the range of online marketing tactics and distribution channels available to you, often at little or no cost, could be the difference between your website floundering and flourishing.

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