Meet the Team
iQuantum believes that credible and pragmatic business advice can only
be given by authoritative, experienced and seasoned professionals who have "been
there and done that". To this end, all iQuantum consultants have a successful
and proven background as an entrepreneur, business owner or senior corporate
executive.
Our consultants are augmented by a creative team including online marketing experts and the best and
brighest practitioners in technology, corporate design and marketing.
Meet the key members of the team:
Rob Lawson -
Founder & CEO
Rob has extensive experience in building businesses across a
variety of fields. Starting from college in the construction industry he worked
as an estimator for Boral subsidiary Derite; before working as project manager
on many large commercial buildings throughout his home state of Queensland. The
project management skills learnt during this period have been invaluable when
applied to other businesses less disciplined in this area.
A move into the advertising industry in the late 1980's gave Rob his
first taste of sales and marketing. Starting in sales Rob worked his way through
State Sales Management to National Marketing Manager of Shop-A-Docket having
been one of the handful of employees to start the company. Opening new
territories, developing the product suite and sales systems where key
achievements during the 8 years of service in Brisbane, Sydney, Melbourne and
Perth, plus countless country towns all over Australia.
In 1996 Rob moved back to Melbourne to begin his consulting career.
Working on several projects ranging from building design, Interact - a Victorian
Government Technology Exhibition, a software business, and solid forklift tyres.
This eventually lead to a full time role as Marketing Director for a subsidiary
of Draupner AB (a Swedish Software Localization Company) called Meta Language
Engineering. With 9 global offices - Metalang serviced automotive clients and
software developers on 3 continents. After 3 years developing the client base,
Rob was appointed CEO where he worked for a further 2 years before starting his
own business consulting practice. His software experience extended to enterprise
content management systems (CMS), Vignette, Documentum etc and web site
localization.
Early success with online marketing increased Rob's consulting business
substantially; attracting quality leads which converted into numerous clients
for his traditional marketing business. This success led to the question - 'why
can't we do this for our clients'; and a 5 year journey to develop a methodology
for benchmarking client sites against competitors and best practice. iQuantum
emerged from the traditional marketing consulting to focus solely on online
marketing strategy.
To quote Rob, "The key to success online is strategy, not SEO. White
hat SEO is an important component, it must be combined with strategy and
engaging content to achieve sustained success". Connect with Rob at twitter or linkedin
Alexandra Padey - Project
Manager Alexandra Padey has more than 15 years in the banking and finance industry.
Ten of those years were spent managing operations, working on process
improvements and a variety of projects. These projects covered a wide range of
strategic initiatives including technology developments and implementing new
systems. Alex uses her experience to assist our clients and combines excellent
communication skills with a focus on successfully getting things done.
Jessica Lowry - Optimisation Analyst
In her role as Optimisation Analyst, Jessica leads the research and evaluation
of client websites, and is intimately involved in establishing an industry
benchmark for competitive comparison. Through thorough analysis of keyword
research, SEO best practices, and website strategies, Jessica assists in the
creation and implementation of online strategies.
Jessica is also responsible for the management of Client paid traffic
initiatives such as Google AdWords campaigns. Additionally,
she understands how Social Media environments work, and how their users
behave and how to communicate with them. Jessica works in conjunction
with clients to develop more complete social media strategies and gain
valuable insights. Connect with Jessica online: Twitter, LinkedinAndrew Dickson - Project
ManagerAndrew has a background in web development and quality assurance with a focus on transforming user requirements into successful project delivery. With more than 10 years experience in the online world, Andrew's expertise covers ecommerce and web portal projects, retail campaign management, website analytics and website usability. Andrew's role at iQuantum is to ensure clients receive an excellent project experience whilst enjoying a seamless transition along the 'online food chain'. Applying understanding of online
search behaviour, the iQuantum team develops and continually monitors carefully
designed ads to deliver targeted traffic to client's websites. |