iQuantum has the Top Digital Marketing Consultants in Australia

iQuantum believes that credible and pragmatic business advice can only be given by authoritative, experienced and seasoned professionals who have "been there and done that". Our online marketing consultants are a creative, innovative team comprising of online marketing experts and the best and brightest practitioners in digital technology, corporate design and social media. We invite you to connect with us on Facebook, Linkedin, Twitter and YouTube.

Rob Lawson - Founder & CEO

"A combination of over 30 years of professional experience and exposure to a wide assortment of industries has provided Rob with a talent for spotting a brand's potential.Uncovering the unique selling proposition allows Rob to provide clients with a significant lead against their competitors."

Analytics have always been the cornerstone of Rob’s digital strategy development, collating the variety and depth of data available and most importantly understanding the insight this brings is where Rob’s and iQuantum strength really lies. All iQuantum assignments start with research and analysis, these numbers then provide the benchmark for tracking activity and judging success.

After college he worked as an estimator in the construction industry for Boral subsidiary Derite; and later as a project manager on many large commercial buildings throughout Queensland, where he grew up. The project management skills learnt during this period have been invaluable.

Rob started in sales during the late 1980's, and he worked his way through State Sales Management to National Marketing Manager of Shop-A-Docket. Over his 8 years of service to the company Rob's contribution led to opening new territories, developing the product suite and sales systems and key achievements in Brisbane, Sydney, Melbourne and Perth, plus countless country towns all over Australia.

During the mid-90's Rob switched gears to consulting worked on several projects ranging from building design, Interact - a Victorian Government Technology Exhibition, a software business, and solid forklift tyres. In 1998 he stepped back into corporate lifebecome the Marketing Director for a subsidiary of Draupner AB (a Swedish Software Localization Company) called Meta Language Engineering, which he then took over as CEO for 2 years prior to starting iQuantum. This international experience working with enterprise web content management providers gave Rob invaluable knowledge but also exposed the opportunity for developing a business assist client navigating this complex new world.

In addition to being a loving husband and father to 2 beautiful little girls, Rob is something of a professional 'Renaissance Man' having worked in an impressive variety of roles within an assortment of industries. All of his past experiences have culminated into what is now iQuantum. Rob is passionate about the creation of compelling content and the importance of connecting with your audience in an authentic way; a key driver in the success enjoyed by his clients. Professional development both for Rob and his team are an essential ingredient in today's ever changing Digital Landscape. Attendance and guest speaker appearances at local and international conferences is integral in Rob's busy schedule.

Connect with Rob at twitter or linkedin

Sandhya Peshin – Online Marketing Manager

"Qualified in computer science Sandhya has a eight years experience in online marketing including SEO(organic, non-organic), PPC, SMO. Her previous roles were with Accenture and Indiamart Intermesh Ltd."

Roles & Responsibilities: Managing a team of professionals involved all aspects of Web development, Online Marketing Including(Adwords, Facebook,Linkedin) & providing the Online Marketing assistance to clients.Responsible for research & strategy preparation, customer acquisition and retention through digital marketing, including:

• Marketing optimization
• Strategic Planning
• Web Analytics(Google Analytics, Omniture, Web trends)
• Conversion rate optimization
• A/B and Multivariate testing
• Online Reputation & Brand Management
• Social media, including blogging and Twitter
• Email marketing
• Search engine optimization (SEO)
• Paid search marketing (PPC)
• Display advertising

Personal: Working Mom of a 6 year old son. Trying to manage both the family & the team as best I can. A chef under sufferance at for my husband and son, otherwise I am sure they would starve. Anyway, enjoying my personal & professional life – the opportunity to grow and learn in this exciting industry.

For more details pls click here http://www.linkedin.com/in/sandhyapeshin

Sameena Sayyed – Creative Web Analyst

"Masters in Science, specialized in Multimedia Sameena has 6 years of experience in Interactive Digital Solutions –Graphic Design, Visualization, Conceptualization including the aspects of User Experience, Branding, UI Design, Micro sites, Animation, Marketing Concepts and Collaterals."

Roles & Responsibilities
Assistance to Marketing Team in Project Scope Analysis, Documentation, Formulation of Pre-Development Plans, wire frames etc.

• Design and create marketing and corporate materials for both print and online media, these include brochures, publications, e-newsletters, web pages and other collaterals
• Usability and accessibility lead to ensure better user experience.
• Branding Services to create online/offline presence.
• R&D and Quality Assurance Services like W3C Standards, CSS Based layouts, Web 2.0 Features, Optimization, Search Engine Friendly, Cross Browser Compatibility, JS, use of Ajax Techniques etc.

Personal:
I love Aerobics & work a lot on my fitness especially on weekends. During my college days I was an Aerobics Instructor. I have a great passion for yoga as well.

Connect with Sameena at http://www.sameena-sayyed.com, Linkedin

Chaity Chatterjee - Project Leader

An MBA in International Business Management and an Oracle & Informix Certified Professional, Chaity has a rich and vast experience of more than a decade in developing web based applications.

She is completely committed and focused at work, a thorough professional and a leader with an optimistic approach towards Life. She will not only impress you by her dexterity, but also her ability to capture detail. She has a hands-on experience in working for pioneers in e-Commerce and Online Marketing across the globe. Her technical expertise lies in developing e-Commerce Websites, Database Applications and Content Management Systems.

Home and Love means the world to her, where she can be totally herself and experiment with things that cannot be done professionally. Her knowledge, experience and the zeal towards her work makes her a very bankable asset to any organization she is a part of.

Connect with Chaity at: http://www.linkedin.com/in/chaiti

Vinay Shrivastava – Senior Web Developer

Vinay comes across as one of the most focused and pleasant individual. With academic qualifications in Engineering and Information Technology, he possess more than three years of experience in Web Development that involved his active participation. In his young career, he has been a part of various industries and has his core strength in developing web based applications.

In his leisure time, he believes in sweating it out at the gym. A complete tech and internet junkie, he is fond of socializing, be it in person or on social media platforms. The company is surely going to derive immense benefit from his expertise and knowledge.

Connect with Vinay at: http://in.linkedin.com/pub/vinay-shrivastava/39/ab6/10