WEB MARKETING SCIENTISTS

The Nuts and Bolts

You need to know your online benchmark before you can improve it

It's almost impossible to assess your own online benchmark. And the level of professional analysis required would not necessarily be a productive use of your time. That is why iQuantum has developed a proprietary analysis process that can online benchmark client websites. More importantly, the technology is then used to compare websites against the sites of market-leading competitors and against best practice. Your website is then given a rating across a number of key areas and recommendations are made that will increase the value of your internet presence.

It's worth turning to the experts when it comes to assessing your website

Our online benchmark is both quantitative and qualitative, and the results are presented as user friendly reports in simple, digestible terms. These reports are carefully and clearly explained to you as part of a personalised strategy workshop. Our roots are in the school of marketing, so we understand the importance of laying-out strategy in a bang-for-buck manner. We always present the business case for or against any online initiative with a quantifiable justification - that has real meaning for you in the real world. We share what we have learned with you in a way that puts knowledge, control and resourcefulness back in your hands.

Following our analysis and strategy workshop your online benchmark is established and you will know how far behind or ahead of the competition you are. With this information we can then work with you to determine what to do about your current market position and website plans. Although we have had some useful tools developed to assist in the analysis process, iQuantum is not a web development company. We don't employ programmers or designers. We don't push a particular software or database package. Our scope is broader than that.

We measure results so we can assist in the development of your online strategy

There are number of key areas to address in order to improve your online benchmark. We assess the work your current site requires in each of these areas in order to compete at world class level in the online environment.

Invariably, this process results in:

the construction of a site map (what pages should you have on your site);
the development of a suite of keywords that are appropriate for each page;
and a plan to build secure back-end functions that are designed for optimal user experiences.

Each of these steps is necessary to attract the right visitors, achieve high rankings with search engines and generally help to get your site found by the right people.

Put our internet knowledge to the test

Our aim is make meaningful and profitable links between the world of the internet and the world of good business marketing. So we take care of all web matters when it comes to your business.

After completing your online benchmark we'll get the strategy sorted out. We will:

Work with the web designers to ensure professional web design policy
Help you with quality web content (assist your staff, write it from scratch or edit if required), including links, tags and other crucial online elements
Ensure the site structure is correct
Make sure ongoing publishing is up and running to attract visitors and assist with ranking
Help get AdWords or other paid traffic initiatives in place (if they are suitable for your business)
Assist with telephone support and contact (if suitable).

Reputation management is another vital part of your online benchmark

Online reputation management involves looking at forums and blogs that may have a negative professional impact on our clients. We can then devise strategies to counter any related misinformation or to fix genuine problems.

Online is by far the cheapest, most accurately-quantifiable way to measure the impact of your marketing. It is also the most egalitarian media for business promotion and trade. As such, investing in a clear strategy for improving your position online is one of the simplest and most cost-effective marketing decisions you will make. Our clients have seen return on their online investment within three months. You may notice a significant change within a number of weeks. Some clients have reported seeing ROI within 48 hours. Now that's a compelling reason to establish an online benchmark.

So if you'd like to hear more about how our unique and proven strategies can help you get found among the clutter, then please drop us a line.

Read more about why quality web content is crucial.