Quality Web Content

One of our firmest-held beliefs is that there is more to an online marketing strategy than simply achieving a high Google page-ranking and having an aesthetically pleasing site.

Sure, rankings and aesthetics help, in fact, they're crucial, but if you don't have quality web content then no level of flashy design or page rank is going to help you. People won't read poor content, and they certainly won't engage with it. That's why iQuantum uses professional copywriters to craft quality web content in a lively, coherent and engaging way.

Since we come from a business consulting background, our strength lies in using our business acumen and experience to better understand and interpret how online buying behaviour can influence what business owners and MD's are trying to achieve. You might say we're bi-lingual - we speak business and we speak technology. But whatever lingo we're speaking, we make sure it's not wrapped in the hyperbole that is common to the marketing field.

We hear a lot of SEO quackery in our industry and most of it revolves around statements that go something like this: "We'll get you on the first page of Google, guaranteed". Yeah, cool. But such statements and results are of little use if you have poor quality web content or your site is sub-standard or the commercial intent of your keywords is off. It's like booking a doctor as the keynote speaker at a stamp-collecting conference - sure, you can do it, but what have they got to say once everyone is looking?

At its essence, our role is to act as a conduit between you and the technology people. We know marketing and we know websites, we know how to achieve quality web content and we are able to give developers clear instructions, as well as communicate to them what you want and need from your online presence and marketing strategy. We find that working as an intermediary between clients and tech people brings the best results.

In some cases we help select the web development company, and in others we work with your existing supplier to upgrade your current site. Once they get past feeling threatened, most web designers welcome our input, especially when it comes to sorting out the content, as this is a phase in the process that always slows the completion of a site, and as such, it is often overlooked or hurried. But quality web content it is the very thing that will help you attract visitors and start relationships, so it is folly to treat it flippantly.

Don't struggle on your own trying to convert the wrong leads with ineffective strategies. Nailing conversions is most often about a shift in perception or attitude. Fast track your transformation by learning about how online marketing works when it comes to conversions. Please talk to us to make sure you get the strategy right.

Why Quality Web Content is Crucial