Website valuation often comes way down the list of priorities for companies. Business owners assume that only entrepreneurs building internet businesses for sale need to be focussed on website valuation.
When you consider the fact that a website is like a virtual business site, with its own marketing channels, income streams, content and design collateral, understanding its worth is as important as valuing any other asset in your business.
Accurate website valuation needs to take into account several factors. iQuantum has developed a range of ways to measure the value of client’s sites:
iQuantum employs a unique traffic valuation methodology that means we can benchmark your site against the competition with an indicative advertising value.
You may be surprised at the difference a thorough website valuation and comparison can make to your business. Not only does it help you gauge the current worth of your website, it is a crucial piece of knowledge that helps you set and re-align targets.
Once you know the worth of your website (and have regular website valuation factored into your business plan), you can analyse the cost effectiveness of updating. Many successful businesses conduct major overhauls of their websites every 18 months to 2 years.
It’s important to keep up with the dynamic nature of the internet, taking into account online trends, industry specific developments and search engine requirements. But costly upgrades are only worthwhile if you can accurately measure your return on investment.
For some companies, investing more time in social media will bring a better return than updating their website design. It always comes back to the specific goals of each business.
Site value should be one of the metrics used when setting targets for the ROI on your website.