When writing for business, consider writing about the industry. Share knowledge, give your clients tips or address past and current industry trends. Not only will you be building your own expertise, but you will also be building your authority on the subject matter amongst your readers and within the industry.
Writing quality online articles on a regular basis doesn't just mean you will build your own credibility in the industry.
Online articles should be...well, kind of like the online article you are reading right now - intelligent, witty, engaging and highly entertaining.
Your online articles don't have to be as well referenced as a doctorate thesis, as long and detailed as each Lord of the Rings book, or as widely acclaimed as J.K. Rowling's Harry Potter series.
Start off by defining and understanding your topic. If it's not an opinion piece, do your research - you would be digging a pretty deep grave by saying the Global Financial Crisis had ended if stocks were still crashing and companies were folding. Organise your thoughts and opinions in a logical sequential order, and then, start writing your first draft. Remember, it's just a draft so if it's not the perfect, it's not the end of the world.
Once you've sent the two versions off to a small sample of your email list and have identified the best response, then you can further test your message. Modify the headline, the image, the offer - but only one thing at a time. Send out these variations and see which gets the best response. Once you have the winner, send it to the balance of the email list.
Finally, don't be afraid to add a little va-va-voom. Although it's unlikely you'll get nominated for the Pulitzer Prize t's still a good idea to make sure your reader's don't drift off. Keep it engaging and personable.
To find out even more about writing quality online articles, contact us. You can also download our eBook or register for a free online analysis report.