In today's competitive global market, a well designed business website is perhaps the most powerful marketing tool available, so long as it is visible to potential customers. And this last part- being visible to potential customers is the greatest challenge any business faces, regardless of size or distinction. In many ways, the Internet is a level playing field allowing savvy businesses to step in front of their offline competitors.
Part of what improves site visibility is optimising each page of your site to be crawled and archived properly. The other part is using the right keywords to appeal to your target audience. And the other side is to advertise and extend your online marketing onto other online properties.
The basics include:
Social media is an ever increasing component of your online marketing strategy, and is often referred to as 'integrated marketing' - this is when you spread your online marketing activities across multiple websites and platforms. Integration comes from creating a circle of activity.
Forrester research has called this creating 'groundswell' and it means that brands create a community of brand advocates that engage with the brand online and become word of mouth advertisers for the brand.
The best way to generate more genuine and profitable leads is to create a brand community through sites, such as: Facebook or Twitter. By inviting consumers to opt in to permission marketing activities you are able to slowly feed curriculum-based communications to your target audience. By educating consumers about your daily activities and innovations they are more likely to promote your brand because they know more about your brand.
Here are just some examples of traffic-driving strategies:
The online world is still wide open for new business models. Once you understand online marketing there are few limits to what is possible. If you already have an idea, please talk to us to make sure you get the strategy right.