How's your current online advertising going? Are you increasing visitors to your website? Are those visitors taking advantage of the information and features you provide? Do you know what your visitors are up to while they're on your website? How much time are you devoting to management of your campaigns?
Adwords management ensures your pay-per-click advertising campaign remains focused on achieving a maximum return on investment. That's why Adwords management should be part of your overall online marketing strategy.
The beauty of PPC advertising is that it allows you to connect with potential customers at the crucial moment they're searching for exactly the type of products or services you offer. Pay-per-click advertising is Google's main revenue source, with 97% of their profits coming from sponsored links. The incredible success of Adwords is partly due to the ease with which users can set-up an account and begins advertising immediately. But its success also comes from the millions of dollars DIY online advertisers waste on ill-conceived Adwords campaigns. This is where Adwords management services really pay off.
Organic search results will always trump advertisements in terms of online sales. Consumers are more likely to make a purchase if a link to your website appears in the natural search results vs. a sponsored link. But that doesn't mean that sales don't occur. The most valuable aspect of a PPC campaign is the ability to test a call to action message. The headline and offer you provide in your ads can help you refine the headlines on your web pages because you will know which ads were clicked and which were ignored. If an ad results in a sale- you'll know that the headline and offer you used should be utilized more frequently to increase conversions. The data generated by your PPC campaigns can greatly improve your website's usability and ROI.
There are lots of platforms offering pay per click advertising. By far the dominant player in this market is Google Adwords. You'll have seen Adwords before. They're the paid text advertisements that appear as "sponsored links", either to the right or above the Google natural search results. LinkedIn and Facebook also offer PPC advertising; which is a great way to engage with the 7,930,380 Australian's registered on Facebook and 1 million Aussie's on LinkedIn. And of course Yahoo and Bing remain big players in paid search results. You can also pay for premium listings on review sites; such as, Urbanspoon if you're in the restaurant and hospitality industry.
Advanced PPC management techniques can save you big-time. Often advertisers have no idea of the real results they're getting from PPC advertising because they don't know whether the money they're spending exceeds the profit the ads are generating. But shrewd PPC management allows you to hold platforms like Google accountable by tracking the cost per click against the number of meaningful actions visitors take on your site, be they sales or leads.
As part of your overall online marketing strategy, PPC management techniques set up your site so it can track the viability of your campaigns. Allowing you to experiment with search terms that what work best, and to see what key phrases are converting into leads and eventually customers. After all, isn't that the point of it all?
iQuantum adds the most value by taking out the guess work. Our services range from group training sessions to custom strategies developed specifically for your brand. But hey don't just take our word for it, find out what some of our clients have to say.