Powering Ecommerce With a Magento Website
Magento has emerged as a popular open source website platform for ecommerce businesses. Reviews regularly praise the platform for its range of features, user friendliness, plug-in capabilities and scalability.
As with all open source software, as a user you enjoy the benefits of free access and open coding, along with regular updates and improvements.
A Magento website is definitely worth exploring if you are looking for secure shopping cart solutions. In the area of ecommerce it is one of the strongest performing platforms available, with many advantages, along with the capability to import information and modify features.
Magento website snapshot:
- Stable and reliable platform
- Layered navigation makes for easy filtering of products into categories
- Catalogue management
- Inventory tracking
- Update, add, delete and change products easily
- Full support for customer ordering, editing, product comparison, checkout & order tracking
- API (Application Programming Interface) for easy integration of third party tools
- Integrate with a huge variety of payment gateway systems
- Develop multiple web stores & integrate them
- Ever growing community of developers
Are there any downsides to Magento?
Magento has attracted some criticism in the past for its complicated coding style. This can make it time consuming (and therefore costly) to customise your website. It is unlikely you would have the kind of expertise required to make changes in-house, and developers not familiar with Magento would also take some time to learn the template system.
The platform can take up a fair bit of both disk space and memory, making it ‘resource greedy’. A Magento website will not function that well with a shared hosting provider. You will find better performance with a dedicated server.
As with all website platforms, it is important to ensure functionality matches what you require. iQuantum can assess your business needs and determine which platform is going to be most suitable for your circumstances.
