Microsoft Dynamic CRM Gets A Facelift
Microsoft Dynamic CRM has suffered from a poor reputation, taking out the dubious honour of being one of the most disappointing software applications ever created by the IT giant. Early versions were unstable and plagued with problems, making it a CRM to avoid rather than embrace.
Recent developments have seen huge improvements and Microsoft Dynamic CRM is now a serious contender – particularly for businesses using a lot of Microsoft products (e.g. Microsoft Office) and looking for good integration. The current version integrates seamlessly with Outlook, making for great ease of use for both calendar and email functionality.
Microsoft is also now serving up the software as a cloud application – giving you the best of both worlds. Web integration is quite straightforward, allowing you to take leads directly from your website into the CRM. This enables you to speed up response and tracking of sales and marketing. Microsoft certainly looks set to give Salesforce.com a run for their money with this impressive upgraded product.
Microsoft Dynamics CRM snapshot:
- Choose from on demand, on premises and hosted models
- Larger up front fee than some other CRM software, but you get more included in the price
- In house version gives you full control over data security and location
- Easy to learn and use – especially for Microsoft users
- Range of modules including SFA, reporting, customer service and support, marketing solutions and document, product and contract management
- Scalable and flexible to the size of your business
- Comprehensive support in a range of languages
Are there any drawbacks to Microsoft Dynamics CRM?
As with all proprietary software, you do not have the same degree of flexibility when it comes to customisation or add ons.
Similarly, you may run into teething problems if you try and start implementing Microsoft Dynamic solutions without the assistance of an IT expert or partner with the requisite amount of Microsoft experience.
Deciding whether to choose hosted, cloud or in-house when it comes to CRM requires a thorough amount of research and knowledge. To help fast track your decision making process, contact iQuantum for unbiased, expert advice – that includes the priorities of all your digital platforms and integration.
