How Are You Nurturing Web Customer Relationship Management?
Customer Relationship Management (CRM) is the cornerstone of any business. With the dominance of the online world for communication, search, purchase and customer relations, the way you integrate and manage web customer relationship management is crucial.
It can seem like every different business process requires a different software system. From accounting to email, word processing to stock control – there are many demands and choices.
iQuantum provides clear, unbiased, expert knowledge and advice that helps you choose the systems that are best for your business. As our particular expertise is in the digital marketing sphere, all of our research is done within an online context – understanding the ways in which prospects and customers think, behave and act in this dynamic sphere.
Web customer relationship management must cover all the CRM basics such as:
- Sales pipeline
- Customer information
- Purchase history
- Follow up procedures
- Complaints and communications
Where the internet makes a significant difference to your CRM software choice is in the highly interactive and ‘real time’ nature of online communication. You may want to select web customer relationship management software that can track and incorporate a range of things including:
- Live chat and other call or help centre options
- Real time traffic monitoring
- Social media interaction
- High volume data assessment
- Internal chat, cloud, storage and information capability
Salesforce, Microsoft Dynamic and Oracle OnDemand rate regularly as three of the most value packed and competitive systems on the market.
In terms of open source options, there are many to choose from, that offer varying degrees of functionality, including: OpenERP, Hipergate, Vtiger CRM, OpenCRX, Opentaps and CiviCRM.
As with all software systems, there are many choices available to you. We advise that you start with a thorough analysis of your web customer relationship management requirements and then compare and contrast the various options available. iQuantum can assist with providing you fast, thorough product comparisons and analyses.
