Functionality: Avoid Making Your New Web Page A Non-Functional Flop

A new dinner-fork was recently released in Germany. It features an ergonomic, titanium-treated handle and a sensor that sounds a sub-sonic alarm if it detects cold food on your plate. The only catch is that you can't use it to pick-up food.

No, that's not true. There's no such fork. But there are plenty of equally purposeless websites populating the net.

The internet, by nature, is a hotbed of constantly evolving technologies and new web pages that provide ever-expanding ways for people to research, buy and communicate with each other. But unless those technologies aid and enable your website to be more functional, then they're nothing but bells and whistles that you can do without.

The functionality of a new web page should be developed according to the site's primary purpose. What is it you want people to do when they visit? Buy? Research? Subscribe?

If the purpose of your new web page is to sell, then make sure the focus is on selling. Don't clutter your site with extraneous technologies and elements that only serve to keep up with the latest whizbangery you see online.

Your goal should be a clean, clear and concise site that allows users to fulfill the purpose of their visit as simply and quickly as possible. The fewer clicks the better.